Grow your digital dollar: How to market commerce that performs

At its core, performance marketing exists to identify a targeted group of consumers and encourage them to generate a response to help sell, cross-sell and up-sell more products.

Why it matters

According to WARC’s Marketer Toolkit 2021, 51% of their global respondents plan on increasing spends in performance marketing vs. 32% in 2020. With more marketers investing more ad dollars in performance marketing, there’s a need to understand how we can maximise performance return and minimise its wastage.

Takeaways

  • Like production, sales, supply, warehousing, inventory management, IT, fulfilment – performance marketing is a core element of the e-commerce value chain. Businesses need to build it as a strategic capability and invest across people, processes, and systems to gain a competitive edge.
  • For both manufacturers and retailers, performance marketing...

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Insights Team
Bray Leino

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