How the pandemic forced an unprecedented shift in mindsets and behaviours
On 23 March 2020, with COVID-19 infection rates rising and threatening to overwhelm the NHS, the UK went into national lockdown. Suddenly nearly half the workforce (47%)1 was working from home, and all children apart from those of key workers were to be home-schooled.
Much of our day-to-day activity moved online. The pandemic prompted a huge digital acceleration. Our shopping moved from in-person to online. Data from GroupM shows a 24% increase in global online sales in 2020 – that’s a decade’s worth of e-commerce growth in just...