HFSS and the future of grocery retail: Unpacking the new rules

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.
  • In the May 2021 Queen’s Speech, the UK Government confirmed that it would proceed to restrict promotions on high fat, salt and sugar (HFSS) food and drink in retailers from April 2022 under the Health and Care Bill, including measures for banning junk-food adverts pre-9pm on TV and for a total ban online.
  • Ascential Price and Promotion has developed an HFSS Calculator, which ingests the nutritional data of each product across multiple retailers, categorising the ingredients and using the NPM to calculate the score and outcome, providing this to a client in a data export.
  • Brands will need to assess...

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