Fitbit wants to make sure its marketing remains fit for purpose when cookies are no longer a foundational part of the digital ecosystem.
The San Francisco, California-based enterprise is best known for a slate of connected products – like wearable fitness trackers, smart scales, and smartwatches – that monitor an individual’s health data, ranging from the number of steps taken and calories burned to their weight, sleep stages, heart rate, and number of “active minutes” in a given day.
And the brand was seeking to build up its own capabilities in the face of an impending future without cookies...