How blockchain can enhance accountability in the media industry

Discusses media and entertainment (M&E) executives' perspectives on blockchain and how it can help address new challenges in the area of digital rights, advertising and digital fraud.

The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud. Blockchain technology can help address these challenges. It has the potential to better manage media assets – such as copyrights or advertising inventories – and to lower costs and ad fraud.

To learn more about M&E executives’ perspectives on blockchain, we looked at data from the IBM Institute for Business Value (IBV) C-suite survey of almost 3,000 global C-suite executives from 20 industries...

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