How brands can step up to clear up climate confusion

Måns Tesch

Grey’s Måns Tesch says people in APAC may be concerned about global warming but are confused about what kind of actions profoundly impact climate change.

On an unusually cold November morning in 1956, The New York Times featured an obituary celebrating the life and times of its 79-year old science editor, Waldemar Kaempffert.

His death from a stroke ended Waldemar’s 26 years at the paper, a distinguished career following his calling to inspire curiosity about the wonders of the natural world and scientific discovery.

A few weeks earlier, he wrote what turned out to be his final article. Using the carefully worded headline Warmer Climate on the Earth May Be Due To More Carbon Dioxide in the Air, he alerted readers...

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