Conscious media investment
This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.
Why it matters
In India, the rapid growth and dominance of dark social apps and the explosion of content which is hyper-local with an ever expanding list of regional influencers make it challenging to identify where and when false narratives are being generated, shared and consumed. Digital media has gained precedence as a source of information during the pandemic and responsible advertisers must show leadership in being conscious where their ads appear.
Takeaways
- Rapidly growing digital...