How the Campbell Soup Co. is adapting to the demands of e-commerce

The Campbell Soup Co., the packaged food company, is ramping up its focus on e-commerce in response to growing consumer demand and projected long-term growth.

The Campbell Soup Co., the food and snacks manufacturer, believes the spike in e-commerce usage prompted by COVID-19 will endure for the long term – and thus require its brands to take action.

We expect consumer online activities – both in terms of home delivery and click-and-collect – to accelerate,” explained Mark Clouse, the company’s president/CEO, on a quarterly conference call with investors.

“We believe the platforms and the convenience they provide will result in continued usage going forward.”

Shopping habits were already moving toward online retail before Coronavirus hit, but stay-at-home ordering prompted a further surge in demand....

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