Back in May 2020 I wrote an article introducing the Google Privacy Sandbox initiative. In this piece I explained the fundamentals of a developer sandbox, why Google was introducing the initiative for retiring third-party cookies and how brands should be preparing for its proposed launch in 2022.
Nine months in the world of digital marketing can often feel like a lifetime, but with a global pandemic thrown in for good measure, now feels like a good time to revisit the topic and see what’s changed.
What’s new in the sandbox?
Although Google openly communicates its ongoing development of...