Where did the idea come from for Hulu’s ‘The Shape of History’ campaign?
Kristine Swanepoel(KS)– To give a bit of context about the show, this was Season Three of The Handmaid’s Tale. The main character had decided to take action and organise resistance in this dystopian America called Gilead. It was apathy and inaction that led to the show’s dystopian America, where women were basically stripped of any power and any influence. When Hulu came to us, they said that they really wanted to dramatise this ‘bystander effect’, and what happens when we see a...