If digital transformation is the question, knowledge graphs are the answer

Jon Buss

Offers advice for brands on how to organise information on the web.

From the beginning of lockdown and the start of the global pandemic, online searches have surged as our interactions with brands went increasingly online-only. Yet despite this surge in online activity, businesses still aren’t approaching search in the right way, withalmost half of consumers saying that companies have a fundamental problem with displaying the correct information online.

Whilst stumbling across incorrect information on the web is nothing new, today’s consumers have an altogether different issue to overcome. One that sees them inundated with misinformation, leading to mistrust and in some cases even fraud. To put this into context,...

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