Improving the bottom line for brands

Denise Turner

An overview of ‘The Bottom Line’, study by Newsworks into the effectiveness of news media.

News brand journalism matters to people. A place where they are actively engaged, finding out information, and making up their minds about the world. 

And news brands matter to society, giving voice to the issues that matter with brilliant campaigning work, from the more recent war on plastic from the Daily Mail, to the organ donation campaign from The Mirror, to the ‘Jabs Army’ recruitment drive from The Sun.

So, what does all that mean for brands? What’s the benefit of having news brands as part of the schedule? This is something that has been top of...

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