Why it matters
Media owners in the video content space face an impending crisis when the content pipeline runs dry, as a result of production being halted to comply with social distancing rules. They must adopt a new approach to fill schedules and retain audiences.
Takeaways
- ITV plans to roll out a self-serve version of its Planet V addressable ad tool in July or August, after seeing a spike in demand among advertisers for its BVOD platform ITV Hub.
- SVOD service Britbox is “exceeding” ITV’s expectations, with the rate of conversions from free trial to paid subscription is higher than...