Rethinking B2B marketing
This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.
We are living in a time where change is the only constant – categories are converging, business lines evolving, new types of companies emerging – and the pandemic has only accelerated the pace. Brands need to ready themselves for new market opportunities that emerge or risk becoming redundant. As a result, companies previously offering B2B services now also offer B2C; like Zoom, which was once seen as a business meeting tool almost exclusively and now connects...