The huge disruption we have all lived through over the past two years has meant that attitudes – about all manner of topics – have changed more swiftly than ever before. This will, of course, impact consumers’ expectations of the services and the experiences they seek out.
Amid this rapidly shifting landscape, nobody knows what will happen next. As a result, it’s more important than ever to be armed with stats, research and insights.
To deliver experiences and services that create impact and cut through, it’s also important to let go of preconceived ideas, and not to cling on to...