There’s not a single business in the marketing and advertising industry which has not been changed by working from home, regardless of the back-to-office policies being adopted as we enter this new phase of the COVID era. So, whether you’ve terminated your workspace lease and gone 100% remote, are insisting on full-time office presence across the board, or have opted for something in between, it’s important to know which trends the working-from-home economy is bringing your way.
These trends matter because no business operates in a vacuum. Even if you don’t think they’re important, the people you want to hire...