Media close-up: Australian Radio Network 

Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at the Australian Radio Network (ARN).
Media organisationAustralian Radio Network
Total reach/audience size5.5m
Key audience/demographicsP10+: 5.145m P25-54: 2.730m GBs 2.568mSource: GfK Radio Ratings: eRamFusion: Survey 7, 2019: Mon-Sun 05:30-midnight: Metro markets, (Metro, Commercial, AM/FM, DAB+): ARN. CumeFigs 000’s
Channel distributionLinear radio, DAB+, audio streaming, podcast, online, mobile, events
Top five advertiser categoriesAuto, retail, finance, government, travel
Annual ad revenueA$200m+
Key leadershipPeter Whitehead, chief commercial officer
What have been your most important product launches over the past 12 months?

The last 12 months have seen us refocus our business on the core of audio...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands