Mobile gaming: Consumer sentiment data

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.
  • It is clear that gaming is a habit for Southeast Asians as half (47%) of consumers have played games on a website or on an app in the last month and half have said they are interested in gaming (49%).
  • Nearly half of consumers say they have played online games with their friends, potentially as a result of COVID-19, where gaming became a new way of socialising with friends and family.
  • In Southeast Asia, shooter and open world games are the most popular genres across devices, with multiplayer online battle arena games like Warzone also being popular among respondents....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands