News has perceived limitations but the media platform still warrants serious consideration for brands in Australia.
“From my perspective coming from the CMO world, I understand first-hand that there are perceptions and misconceptions out there about the value and effectiveness that news as a media platform can have for advertising,” said Vanessa Lyons, general manager of Australian media alliance ThinkNewsBrands.
Lyons was speaking recently at the CMO Australia webinar “Reframing perceptions of old school advertising in the new consumer normal”.
She singled out some of these outmoded assumptions and launched into what she dubbed "almost a myth-busting exercise" around these...