Nike Inc.'s digital strategy is sprinting ahead as consumer habits continue to evolve during the COVID-19 pandemic.
“Our Nike digital business is already meeting our mix goal of 30% [of sales], nearly three years ahead of schedule,” John Donahoe, Nike’s president/CEO, explained to investors on an earnings call.
Although total revenue dropped 1% year on year (to $10.6 billion) for the quarter ending on 31 August, digital was the undoubted MVP for the Beaverton, Oregon-based firm. Witness:
- digital's share of sales climbed by ten points year on year;
- Nike’s owned digital properties logged 83% sales growth year on year;
- this...