Our pets as the perfect “wellness” partners to boost personal health and brand wealth

Susan Coles

Companion animal health is a growing sector in Australia and provides a lucrative opportunity for brands to innovate within or connect to, says Ogilvy’s Susan Coles.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

Australia as a nation has fared better than most of the world in terms of the physiological and financial impact of the COVID-19 crisis, yet we have not escaped the impact of poor mental wellbeing and the surge in feelings of loneliness. Nor the positive reprioritisation of individuals’ success criteria, deeming “good health” as the new “wealth”.

As we know, health and wellbeing are multifaceted. Going beyond the standard pillars...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands