The power of you - distinctive brand assets

This Ipsos meta-analysis of over 2,000 pieces of video creative examines the relationship between effectiveness and the presence or not of brand assets.
  • The presence of brand assets is strongly linked to positive branded attention effects, more so than just directly showing or talking about the brand.
  • Brand assets that leverage the power of you, such as characters and sonic brand cues, are more effective than assets that are leveraged from wider culture, such as celebrities and music.
  • While less frequently used, audio assets are on average more effective than some visual assets, which suggests brands can take the opportunity of audio to improve the branded attention of their video creative over time....

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Insights Team
Bray Leino

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