After a year of lockdown, quarantine, partial openings, and work/play/learn-from-home madness, the world is ready to get back to normal. However, the majority of the population is overly cautious. Beyond the obvious concerns regarding health and safety, potential travelers are unsure if they can trust the industry, especially given the horror stories of those left deserted as borders were closed, flights were canceled, and cruises were stranded all around the world.
From a business standpoint, the pandemic had a devastating effect on tourism, forcing establishments to downsize and even shutter their doors. As a result, the global Travel & Tourism...