Proof and persuasion

Research into the role of news brand audience engagement in delivering results for advertisers.

It is a truth universally acknowledged that a brand investing money in advertising must be in want of a return.

Apologies to Jane Austen for this 21st century adaptation of her famous opening line from Pride and Prejudice. It is, however, true. No advertiser spends just for the sake of it – they do so to deliver business results.

Proving the link between advertising spend and return is, in theory, much easier than ever before, with the arrival of digital marketing opportunities that seemingly offer an easy way to measure campaigns. But it’s not that simple. For some...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands