Quibi’s Jeffrey Katzenberg on creating an ad model to suit both brands and subscribers

Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.

Details are beginning to emerge on how Quibi, a premium short-form mobile video subscription service, and one of the most eagerly anticipated media launches of the coming 12 months, plans to upend the global mobile video market.

Fronted by a star team comprising chairman Jeffrey Katzenberg, the one-time DreamWorks and Disney leader, and CEO Meg Whitman, HP’s former Global President, Quibi is taking a Hollywood-sized bet on the willingness of consumers to pay for high-quality content to watch on their smartphones in short bursts during peak daytime hours.

A-list names including Steven Spielberg have been brought on board to...

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