Rethinking data-driven targeting to deliver more value

Data can be of immense monetary value to a business, but only if its source is based on real and consistent value in the lives of consumers.

It’s been over a decade that we are being presented with the silver bullet of data and how we can win the digital world by championing the art of data-driven brand building. We have heard that collecting and using data can help us get closer to the consumers in the real-world – it can help unlock insights, deliver personalised communications, improve conversion rates, improve average revenue per user, reduce wastage, improve effectiveness, deliver segmented content, connect the dots between the online world and the offline world and help us win each step of the consumer journey. On the back of...

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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