Why it matters
There are opportunities for advertisers to stand out in search, to build brand preference and ultimately grow market share. To do so, they will need to be agile and connect on a human level, sharing values and finding ways to form brand bias for the future.
Takeaways
- While the consumer decision journey may have changed for many industries, it doesn’t mean people aren’t searching – on the contrary, searches are increasing across many categories.
- Google and Bing have made it easier for businesses to communicate critical information with the customers by introducing a new ‘announcements’ schema, a...