Communicating value
This article is part of a series of articles from the WARC Guide to communicating value. Read more.
Introduction
COVID-19 forced us from our comfort zones and to change our ways quickly. There were grannies shopping online, a spike in selfcare and a sprouting of new behaviors like online learning. As ‘choice’ was taken away, sectors such as e-commerce, healthcare, and OTT platforms soared, but would this growth last once the pandemic is over and people are free to ‘choose’ again?
Research from Google, Temasek, and Bain & Company reported around a 63% increase in...