Shifting expectation in the post-pandemic world: Pivoting for growth in e-commerce

This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Introduction

COVID-19 forced us from our comfort zones and to change our ways quickly. There were grannies shopping online, a spike in selfcare and a sprouting of new behaviors like online learning. As ‘choice’ was taken away, sectors such as e-commerce, healthcare, and OTT platforms soared, but would this growth last once the pandemic is over and people are free to ‘choose’ again?

Research from Google, Temasek, and Bain & Company reported around a 63% increase in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands