Successful food packaging in the health and wellness era

Emma Bennett

Discusses the key elements that make for a successful recipe in today’s food packaging environment.

The conventions of food packaging have changed substantially along with our behaviour and the prevalence of health and wellness in many people’s lives. A pattern that’s also translating into a significant industry – wellness is now worth £2.8 trillion globally, and British consumers are forecast to spend £487 per head annually by 2022, according to analytics firm GlobalData.

While this is also true in other categories, such as personal care and beverages, it’s more apparent in the food sector due to nutritional factors and the attractive idea of products being “better for you”. This has contributed towards a...

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