Television is a key advertising channel in Ghana

This small, in-depth study of television and other media habits amongst Ghana's middle class finds that whilst high interest is shown in mobile and internet, television is more established and has greater influence on consuming.

Television is a key advertising channel in Ghana

Nicky NoleBear Native Consultancy

Ghana: Africa's resilient economy, abundant natural resources and people power is now thrusting the continent into the spotlight as the next big global money maker. According to the African Development Board, the time is ripe for investors and marketers to tap into the potential of Africa. With consumer spending hitting $1 trillion in 2012 and a middle class totaling around 300 million, the nations of Africa are enticing brands and businesses to their lands by demonstrating a return on investment higher than in any other region in...

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