Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
At eatbigfish, we study and help implement the behaviours of successful challenger brands, brands with a relentless appetite for change and a resolve to punch above their weight.
Uncertainty and volatility is often where these brands shine, and many have been forged in the fiery crucible of a recession.
Reed Hastings founded Netflix shortly after the dotcom bubble burst in the early 2000’s, but it was the 2008 global financial crisis and...