The CMO Growth Council's lessons from COVID-19 – and advice on what to do next

This report from the CMO Growth Council offers guidance on how marketers can manage the repercussions of the COVID-19 pandemic, and includes advice culled from virtual roundtables and one-on-one interviews with CMOs from Bank of America, Mastercard, CVS Health, General Motors, GSK, PepsiCo and Facebook.
  • As the voice of both the rapidly-changing consumer, and often the voice of employees, CMOs are finding they are responsible for mapping out their companies’ potential futures as the pandemic’s ripple effects begin to play out over the long haul.
  • The Council advises accelerating the transformation from offline to online, embracing the disruption by adopting a start-up mentality and giving time and attention to keeping all components of the marketing ecosystem healthy, so that when the crisis is passed, they are positioned well for the future.
  • It’s crucial to leverage social listening and other customer research tools, now more than...

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