The future of retail: Looking back to go forward

Jenn Szekely

This article explains how analog approaches such as hand written notes and print catalogs can make the difference to customers in an increasingly e-commerce world.

Not a week goes by where there’s not an article touting a new technology that is predicted to disrupt retail – from AR and VR to beacons, AI and more. While some of these technologies have been – or will prove to be – successful, in today’s retail reality brands may need to think beyond the latest bells and whistles and consider taking strategies from the past, to succeed in the future.

Shopping has changed drastically over the past year and some of these changes could be permanent. Brick and mortar businesses have suffered a devastating blow since COVID-19. It...

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