The journey from the post-third-party cookie wasteland to marketing utopia

How marketers can prepare for the possibility of third-party data pipes running dry.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Now that we have reached the acceptance stage of the loss of the third-party cookie, let’s think optimistically on how we, as marketers, can continue hitting our objectives.  

How can we use this as a catalyst to better engage our audiences and, finally, to transform how marketing is seen by the business?

With data infiltrating every aspect of the consumer journey, it is no surprise for ‘Mad Men’ to turn into ‘Math(s) Men’...

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