The 'next billion' consumers: How brands can engage Muslim millennials
The face of the consumer future may well be that of a Muslim woman, Shelina Janmohamed, vice president of Ogilvy Noor, believes.
"(Millennial Muslim women) are becoming more educated, going into employment, getting married later and having children later," said Janmohamed to Warc, in an exclusive interview for her book Generation M: Young Muslims Changing the World.
"They have greater disposable income. And they are also driving change in gender relations in the public and private sphere."
And according to Ogilvy's research, 90% of young Muslims...