In the wake of the pandemic, it has become clear that our systems are flawed and are failing both people and the planet. There is a growing appetite for change and people are looking to brands to lead the way.
Our recent trends report ‘Regeneration Rising: Sustainability Futures’, finds that we are on the brink of a regenerative future, in which pioneering brands will seek to go beyond sustainability, aiming for a positive and restorative impact, rather than just doing less harm.
Here, in this edited extract from our report, we explore ten steps that can help brands become advocates...