The rise of the APAC neighbourhood as hub

Low Lai Chow

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

Living through the pandemic has created new behaviours and attitudes among APAC consumers, as well as opportunities for brands gunning for growth in the region.

Kantar senior consultant Laura Tan shared this insight recently at the market research company’s webinar, Voice of Opportunity – COVID-19 A Year On. She said companies can look to tap on three major shifts happening in APAC.

Shift 1: The neighbourhood as hub

APAC consumers are taking to living and working from home, as well as around the immediate neighbourhood.

Professionalising the home is becoming a big focus with WFH, with the experience of the...

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