Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
Many of the surprising and endearing trends we’ve seen over the past few years have been powered by people – just like you and me – who are sharing their lives every day on TikTok.
From mochi ice cream sell outs and feta pasta madness to full-blown TikTok concerts and musicals, all these trends caused a cultural earthquake in their own right. What connects them is that they started with the incredible...