The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again – to explore beyond their domestic setting and visit foreign lands. However, the pandemic has also given people time – and cause – to re-evaluate their relationship with travel and they are more mindful of the environmental impact.
The fact that we are living in a climate crisis is no longer up for debate and tourist boards, destination management companies and brands all want to...