This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more
Thailand commenced its official lockdown in Bangkok and key regional provinces on 21 March when the total infection stood at 322, and new infections were reported at about 50 cases a day. Through early lockdown measures and public commitments to personal hygiene and social distancing, Thailand has been seen as a winner in a war against this infectious disease by bringing the domestic transmission number down to nil...