Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
First-party data is now the flavour of the month as brands realise that they can no longer rely on third parties to collect data for them and provide the information and insights to run their business or inform their decisions.
As Apple and Google, the dominant browser and Mobile OS creators, listen to the privacy concerns of their customers and of regulators, they are limiting – if not terminating entirely –...