For brands, social media has become a tough playground to be in when it comes to engaging consumers’ time and attention. With digital consumption up by 30% from two years ago, opting out isn’t possible, but as it gets harder to stand out, brands are being compelled to find new strategies.
While VIs (virtual influencers) – those peculiar entities that sit at the intersection of machine and human – have been around for a while, 2022 is likely to be the year where they will come of age and become far more ubiquitous in the marketing...