Where to listen
Timestamps
01:00 – You wrote a book about creativity, but didn’t use the word creativity until page 169 – why was that? 02:46 – The book’s message is about the importance of fame – why is fame important? 04:37 – The brands you work on certainly count as famous – Snickers, Mars, Pedigree. What’s your approach to keeping them famous? 08:33 – How do you balance grabbing attention with being meaningful? 10:42 – A look at memorable, long-term campaigns.16:12...