Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
Around five years ago, the creator economy in Asia – as we know it today – started spreading its wings, accelerated by technology to drive influencer marketing and brand-influencer collaborations.
In the past couple of years, that landscape in Asia has made a considerable shift again, driven by behavioral trends around digital habits, e-commerce and direct-to-consumer. Today, we’re seeing influencers creating their brands and businesses by selling their products, subscriptions and services....