Retailers were already asking questions about how stores should look and function in a digital age. But with the health crisis changing all the existing rules of physical retailing, what will be the new considerations for tomorrow’s store? Xian Wang, Global Content Director at Edge by Ascential highlights some of the critical questions to consider.
The COVID-19 pandemic has created an unprecedented challenge for the retail community and its suppliers. In a very short period of time, normal store operating principles have been replaced by new procedures, while new consumer habits borne out of necessity are set to drive a...