Why podcasts are possibly the single most-effective, powerful advertising platform today

Reviews research on growth of podcast media – both in the US and globally – and outlines the primary advertising opportunities for brands.

There is no better place to tell your company’s story today than on podcasts.

The audience is rabid, attentive, loyal, dedicated, well-to-do, responsive, and growing. Also, the number of podcasts is growing explosively, opening up even more niche audiences to match your own. And the price of entry is much, much less expensive than video. 

Let me tempt you with this one wonderful nugget about the efficacy of podcast advertising: 76% of listeners say they’ve taken action after hearing a podcast ad, which could include visiting a site, making a purchase, or taking out a subscription.

What’s not to like?...

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