Campaign details
Brand: Al ArabiaBrand owner: Al ArabiaAgency: FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Al Arabia Outdoor Advertising is the largest outdoor company in Saudi Arabia, with an extensive product offering in the three major cities of Jeddah, Riyadh and Dammam. The company's philosophy is 'Beyond awareness, helping change society for good'. Al Arabia is not a company that is shy about taking on big...