Batelco: Twitterference

This case study shows how Batelco, a telecommunications provider, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Campaign details

Brand: BatelcoBrand Owner: BatelcoLead Agency: FP7/BahrainCountry: BahrainIndustries: Telephone & internet servicesMedia Channels: Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

According to Ookla Speedtests, Batelco has the fastest mobile network in Bahrain. Great for Batelco subscribers. Not so great for our competition's subscribers, who often vent their frustrations on social media about Viva and Zain – Batelco's competitors.

To announce Batelco's Fastest Mobile Network Award, we reached out to our rivals' subscribers, in real time. As and when they tweeted their frustrations...

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