Burger King: The Doppelganger

QSR brand Burger King called on a cast of celebrity doppelgangers to launch its repackaged value items and increase sales in Saudi Arabia.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: Wunderman Thompson KSAMarket: Saudi ArabiaSector: Restaurants & TakeawaysMedia channels: Online display, Outdoor, out-of-home, Packaging & designBudget: Up to 500k

Executive summary

Quick-service restaurant (QSR) brand Burger King repackaged its previously obscure value items under one platform, the Tough Time Meals, and then relaunched this renewed menu in Saudi Arabia through a stripped-down campaign, which was produced on a low budget, using limited props and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with one...

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