Campaign details
Brand: FacebookBrand owner: Facebook ArabiaLead agency: TBWA\RAADContributing agencies: Big Foot Middle East FZ -LLC, 1505 Studio, Moonstone ProductionsMarket: Lebanon, Jordan, EgyptSector: Websites, online services, appsMedia channels: Online video, social mediaBudget: Up to 500k
Executive summary
Social network Facebook raised its profile as the leading platform for small and medium businesses (SMBs) by supporting them during the pandemic with its #LoveLocal campaign.
In Jordan, Lebanon and Egypt, the private sector is made up largely of small businesses, which represent the backbone of the economy...